The Danish Energy Agency works to help citizens reduce their energy consumption, both to lower personal expenses and to contribute to a more sustainable future. Their communication often involves technical knowledge and practical guidance, which can feel complex or overwhelming for a general audience. My task was to create a series of illustrations that make these messages more accessible, friendly, and engaging.
The final illustration set helps Energistyrelsen communicate their advice in a way that is both informative and welcoming. It bridges the gap between technical knowledge and real-life behavior, making energy-saving feel achievable, understandable, and visually engaging for a broad audience.